LOnzo Ball UCLA men basketball player, protenial NBA basketball God(let is old man tell it) has his zo2 shoes coming out with crazy ass prices as most of the media and sports world pointed out and clowned about and dismissed on so many levels just like most people f us did and continue to do. However after the seeing a commercial of some sort on fb and understanding more about the mindset behind their maneuvers I applaud the effort. Now I havn't follow his career at all and know little about the kid outside his old man LaVar Ball,(the seemingly mastermind behind this whole venture and self proclaimed one on one Jordan killer) always on some media outlet talking smack. Whatever your opinion about the Ball family, father and sons is yours to have but what they could do is great for black athletes and talent. Chris Rock once said "Shaq is rich, but the man who writes his checks is wealthy !"big difference . It speaks to the idea of "Think Big, and Be Big" much like the album by McBaN. Successful black athletes always get big money deals to indorse other people's products many other people wealth, sure there are a few Jordan's and Magic's and Orah's out there but the fact reminds African Americans own less than %1 of the wealth of this country that our ancestors made forcefully and otherwise. So to see Lonzo Ball turn down a million dollar shoe deal with Nike and adidas to brand himself and attempt to have his own should be inspiring if nothing else and I hope them the best. I don't agree with what most the garbage that comes out LaVar Ball's mouth, nigga crazy idk but he generates attention , much of which will make extremely difficult for his sons but they gotta live up to it. Laugh at them if you want and we as black peoples always enjoy putting each other down as much as possible, (thank you slavery) but the Balls are showing some balls and going for theirs, and I hope they get it.